Her work has been published in prestigious journals including the Journal of Personality and Social Psychology, Developmental Psychology and Evolution and Human Behavior.
In films, from Marilyn Monroe in ‘Niagara’ to ‘The Woman in Red’, to Jessica Rabbit, iconic in her slinky red dress, beautiful women (and rabbits) wear red.But is there any scientific proof that red indeed evokes associations to passion and attractiveness?Can the color red alone make men perceive women differently, as more beautiful and attractive?Furthermore, they stated a greater desire to date her and even to spend more money on her on their date. Interestingly, the men had no idea that red was a factor in their decisions.
They were all asked what they thought was affecting their perception most: the woman’s facial expression, the way she was dressed, or the color of the background.
Red had no effect on the men’s judgments of the woman’s likability or intelligence.