They would use these fake profiles to send flirty messages to innocent users – as many as 400 messages an hour were sent by the team.
Global Personals tried hard to keep the practice a secret.
For example, if you use the dating section of the Evening Standard or the Independent, it’s actually Global Personals you’re signing up with.
The team members would scour social networking websites and steal people’s photos to use on their fake profiles.
There were loads of cop-outs you could use.” Sometimes, having given an innocent user a brush-off from one fake profile, the pseudo team member would then message them from a different fake account to continue the fake flirting.